Meet the authors - The Lean Playbook
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Meet the authors

With some 50 years combined experience, these are the 4 authors behind The Lean Playbook.

Go beyond theory with The Lean Playbook! This is a pioneering book that depicts, from a practical standpoint, how to introduce Lean in an organization, optimize value streams and facilitate culture change and innovation. It is a different book aimed at everyone with real life cases where Lean made a significant impact in the business.

ivan-martin

Iván has become a true expert in people transformation along more than 5 years working with large companies.

Iván Martín

Sensei, coach and serial improver.
Antonio Medina

Antonio has proven Lean experience in many international companies and he is serial article writer in Business Agility topics.

Antonio Medina

Optimist and superhero (to his daughter)
daniel-santiago-2

Daniel is a Lean Consultant certified as Practitioner and Trainer and has also participated in Lean initiatives from inception to completion.

Daniel Santiago

Runner, music lover, techie juggler and more!
antonio-rodriguez

Antonio José focuses his life on helping people and organizations to improve and Lean Thinking is his way.

Antonio José Rodríguez

Passionate, familiar and energetic

The authors say

  • We can use whatever frameworks or standards we might want to but we can only obtain excellence if we take the people who work every day to make the organization operate into account.

    Antonio Rodríguez - Passionate, familiar and energetic

  • By helping organizations to continuously improve iteratively through small changes, I have demonstrated everybody wants to feel proud of their work and that is the beginning to excellence.

    Daniel Santiago - Runner, music lover, techie juggler and more!

  • Introducing and developing the Lean philosophy in large organizations has proved to me that it works in every business context: from operations to strategy.

    Antonio Medina - Natural born optimist, father and superhero (to his daughter)

  • People’s behavior and attitude are the most important thing in a Lean transformation. You need to awaken the inner desire to adopt lean within the team you are working with.

    Iván Martín - Sensei, coach and serial improver

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